Promotional video - What is one

A promotional or corporate video is a video that is commissioned by a business or organization, to communicate certain messages to other people.

Corporate videos are usually shown at a specific event or sent to clients. But they can also shown on company websites, and they are sometimes broadcasted, depending on its purpose.

Corporate Videos always have a specific purpose, function and target audience.

WHO ARE THE MAIN TYPES OF CLIENT

depending on the type of corporation or promotional video, depends on what codes and conventions will make it up. this also depends on its purpose and function, as well as the audience that it will be targeting. however it is made, it must reflect the brand identity of the corporation that it is being made for

CODES AND CONVENTIONS OF PROMOTIONAL VIDEOS

•Interviews
•Vox Pops
•Brand Identity
•Copyright Free
•Music Score/ Motif
•Instructional
•Graphics
•Customer Testimonials
•Endorsements
•Cutaways
•Presenter
•Product photography
•Demonstrations
•Length
•Mode of Address
•Narrative
•Targeting an Audience

TYPES OF PROMOTIONAL/ CORPORATE VIDEO

• promotion launch/ marketing
• promote key messages and values
• internal communications
• internal/ external training
• show reels
• event coverage