King Edward VI College Nuneaton
Again looking at what a promotional video is ''A promotional or corporate video is a video that is commissioned by a business or organization, to communicate certain messages to other people''.
''Corporate videos are usually shown at a specific event or sent to clients. But they can also shown on company websites, and they are sometimes broadcasted, depending on its purpose''.
''Corporate Videos always have a specific purpose, function and target audience''.
From this information we can see that this video is a corporate video that targets prospective students wanting to go and look at the college before making a decision to go and study at the college in question with is the King Edward VI College in Nuneaton, the video is designed to be played on their website but also to be sent out to prospective students via social media platforms so that the college can gather an interest from a larger group of people. The brand image of the college revolves around their college values, throughout the video they are referenced not only by text but also by the clips used as they show the college values in practice, the video contains the conventions of a marketing video by using the brand identity along with graphics, copyright free music, cut aways, demonstrations, and the targeting of an audience, the mode of dress for the video is clearly serious and informative.
looking at the video itself we instantly get this non copyrighted music, on screen is a background composed of pink blu and purple colours fading into one another, this colours are used through different forms of marketing to promote the college, as well as this we see the name pf the college and the slogan appear with an animated transition to draw the audiences eye to it, this has also done by putting it centre frame, the college slogan reads, why go anywhere else, posing this question to the target audience promoting the college as on of the best in the area. we then move on with an animated transition of a blue diagonal wipe across the screen leading into a set of clips that cut between different outdoor spaces within the college grounds, cutting to the entrance of the college and people walking in, showing people attending the college not in uniform gives the viewer information on where the entrance to the college is as well as the fact that the college has a no uniform policy. The video then cuts to team sports promoting the sport side of the college as they are a sports specialist college but also promoting this idea of a team within a learning environment that the college want to promote, along the bottom of the screen we see the first of the three college values ''Ambitious'' as the video cuts between clips of another sport, dance class and close up of students in a science class, illustrating the idea of ambition within different classes. Then we get another diagonal wipe this time showcasing photography students in the studio and then the same students looking at the result of the photo shoot, with the word ''involved'' appearing centre screen the second of the 3 college values, the video cuts to more student work and then cuts to students getting coffee from the bean hut, promoting the fact that the college have a place where students can buy coffee like a costa or Starbucks, the moments where students are walking are sped up to show them going to the place yet keeping the length of the video down to a minimum, the same thing happens again but with the cafeteria showing the cafeteria on site. another diagonal wipe transitions into seeing criminology, and psychology students with the final college value of ''genuine'' appearing on screen, the camera then zooms in on students at the table working and a pan of their work on the wall, the video cuts to more students working this time in electronics and engaging with the the teacher as that is another ideal that the college wants to get across, then the video cuts to students walking in an outdoor space and cuts between English students and mechanics students all doing work and engaging in the class, the video then shows the study hall and and ends on the student ambassadors waving at the camera and the screen cutting to the same animated background at the start of the video and the college values along the bottom with the college logo and name and the information of where to apply.
as mentioned before the video is informative and is designed to showcase some of the subjects on offer at the college as well as showcasing what the college has to offer and that the students like doing what they do, passing a key message to prospective students looking at where to study.
No comments:
Post a Comment