Promo Vid Plan by Daniel Jacques on Scribd
EDIT :
IDEA -
The advert will still centre around the idea that the app is for networking within you family try, in the same sense the video will no longer have a VoiceOver giving information on the app but will feature the app in use and the actors giving the information to each other
Synopsis - The video will open with a girl coming over for a Catch up with her mother, we will see a close up of her knocking on the door and being invited in by her mother, we then cut to a mid shot of the two having a conversation about their family with the girl asking about information on her grandparents which she never met, the video then cuts to the mother showing her this new app DNA in which their family have a network of information on their ancestors going back as far as records date, as they talk about each member of the family we see them gradually appear in shot all coming into the living room and sitting down having a conversation, the room is filled with cream gold and greens, with plants seen in shot, the video then pulls out following the road where we see the family all coming together and eventually pulls out to a greater view of the city ending on a screen where we see the app name and logo as well as the slogan and where the app is available to download
MUSIC
The music will still be the same
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