Promotional Video - Planning - information to include

• Marketed at 24 - 60 year olds
• ABC1 in the UK, which is a consumer from one of the three higher social and economic groups, which consist of people who have more education and better-paid jobs than those in other groups.
• Made by Fruit Bowl Tech
• available on web and mobile
• easy to use
• sentimental
• notaligic
• curious
• friendly approachable essential
• stay connected through history
• the sunny future of family history
• family is as important as friends
• connecting to the past is as important as facing the future
• no bond greater than family
• Facebook of the past
• share stories picture documents and chat
• free to use
• social network family tree
• reconnect with the past
• staying in touch is vital
• app is called DNA
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