Promotional video planning - Equipment list and cost

• Camera - to shoot the footage with, if using own it would be free, but the footage produced would be average quality, to hire a camera of high quality then it would be £50 a day + 20% VAT

• tripod - to get a stable still shot a tripod is ideal to use, the price of a tripod is included in price of hire for a camera 

• lights - for lighting natural light will be ideal however the cost of a soft box twin head continuous lighting kit with would produce a similar effect in a low light situation for indoor shots would be £70

• for a drone shot overlooking a city or a location, the price of hire for a day shoot is £1100 + VAT inclusive of the crew.

EDIT >>>>

After speaking to the client I have been asked to give a range of equipment to use and weigh up the pros and cons of using them including prices etc. For an average price I have taken the pricing off of Hire A Camera with are a UK camera hire site and give you a breakdown of cost and what you're getting, they can be found at this adress- https://www.hireacamera.com/en-gb/

So for Camera Hire, the one that was originally found, the Canon XA10-HD was priced at £50 per day + 20% tax which put it at £60 a day making it a cheap rental and ideal for a low budget advert, it wouldn't produce the best quality footage for that you would probably be looking at the Sony PXW-FX9K with is priced at £319 a day. 

the features of this camera are listed on the website as ...

 Where as something like the XA10 was

For the equipment to go with the camera your looking at needing an SD Card, Microphones Lights a Grip Etc so using the same sight I found a range of prices

For the SD Card there are 2 options, Both have a transfer rate of 400mb/s but their capacities are either 64GB or 128GB and prices are £22.80 and £34.80 Respectivly 

   

For Microphones its either a battery powered transmitter and receiver or a wireless on that has a reliever mounted to the camera for better audio. And they are £22.80 or £40.80 respectively 

For Lights the pros and cons are again price, but for one price your getting one amazing light or 3 average lights.

For a Grip there is only one option and that is the DJI Ronin 2

Then we move onto Actor Hire now I could hire friends and family for next to nothing, but the acing quality wouldn't be the best neither would the reliability for them being on time or doing the best as fast as possible, to guarantee the acting is good and times can be met the best thing to do is hire an actor which in general, for a smaller, non-broadcast TV level production, you can expect to pay anywhere around £50-400 an hour for an actor. Or you can also think of it as something like £250 per actor per (8 hour day), in a market which is priced at the lower end of the spectrum.

The Drone I found for hire was

For an Editor