Wednesday, April 29, 2020

Promotional video - Overall Cost list



overall the costing is around £29.5K, so having a budget of £50K would cover reshoots and an issues.

However looking over the pricings of equipment I have chosen to explore many routes into different pricing costs and weighed out the pros and cons, as a result below is the new revised costing sheet and you can find the research in the post on equipment costs.

Wednesday, April 22, 2020

Promotional video - planning - 2 Weeks to go

With 2 weeks to go till the deadline as a group we had a meeting on Teams discussing what each of our plans were for the project and talking them through with the Client as well as coming up with ways to improve them.

After this call this is the feedback that I got.

  • Not nostalgic enough
  • its a bit too basic
  • like the idea of having the family shown, maybe change it to the mother getting the daughter interested in the app 
  • include costumes in a modern background
  • show the app in use
  • no need for multiple locations
  • city shot is a great idea
After receiving this input from the group I have included below the exchange that was given as well as gone back and edited each post.

Thursday, April 16, 2020

promotional video - non copyrighted music

for music I would like this in the background of the VoiceOver and the footage on screen.
its upbeat and relaxed and suits the target audience for the advert

Promotional video plan - Script for actors





Promotional video planning - Aerial footage

This is the ideal type of footage I would want to use in a scene of the video, at the end.
this footage is available at https://www.youtube.com/watch?v=8hkjkCDUxJA and was filmed by in  2015 and 16


Wednesday, April 15, 2020

Promotional Video - Planning - Recce

for the drone shot of a city, London would be good to film in as it is the capital city and well known for its diversity, it helps show the whole staying connected element of the promotional video.


For the coffee shop location, a local coffee shop would be ideal.
in the town centre I live In there are 2 Costas and a few coffewhops that are small business.
one in particular would be the Stottie shop

for the final location of the house just my house would do.

EDIT :

no longer need the coffee shop however the city I still want to use is London

Promotional Video - Planning - Legal and Ethical Forms





Thursday, April 2, 2020

Promotional Video - Planning - information to include


  • Marketed at 24 - 60 year olds
  • ABC1 in the UK, which is a consumer from one of the three higher social and economic groups, which consist of people who have more education and better-paid jobs than those in other groups.
  • Made by Fruit Bowl Tech
  • available on web and mobile
  • easy to use
  • sentimental
  • notaligic
  • curious
  • friendly approachable essential
  • stay connected through history
  • the sunny future of family history
  • family is as important as friends
  • connecting to the past is as important as facing the future
  • no bond greater than family
  • Facebook of the past
  • share stories picture documents and chat
  • free to use
  • social network family tree
  • reconnect with the past
  • staying in touch is vital
  • app is called DNA

Promotional video - planning - Storyboard


Storyboard template from DanielJacques21

Im going to do a walkthrough of the Story Board I have created so that anyone looking at it would understand what I would like to happen, out of the 10 slides I'm going to walk through each one.
1 - the camera shot will be a close up of a girl walking up to a door and knocking, the shot will be very similar to the style of the still image, it will be a point of view shot  and the camera will be static, there will be no sound other than the song of the girl knocking, lighting will be natural and the shot will cut to the next shot
2 - the shot would be a mid shot at eye level probably shot from behind,

Promotional Video Planning - Shot List



EDIT :



Promotional video planning - Equipment list and cost


  • Camera - to shoot the footage with, if using own it would be free, but the footage produced would be average quality, to hire a camera of high quality then it would be £50 a day + 20% VAT

  • tripod - to get a stable still shot a tripod is ideal to use, the price of a tripod is included in price of hire for a camera 

  • lights - for lighting natural light will be ideal however the cost of a soft box twin head continuous lighting kit with would produce a similar effect in a low light situation for indoor shots would be £70

  • for a drone shot overlooking a city or a location, the price of hire for a day shoot is £1100 + VAT inclusive of the crew.


EDIT >>>>

After speaking to the client I have been asked to give a range of equipment to use and weigh up the pros and cons of using them including prices etc. For an average price I have taken the pricing off of Hire A Camera with are a UK camera hire site and give you a breakdown of cost and what you're getting, they can be found at this adress- https://www.hireacamera.com/en-gb/

So for Camera Hire, the one that was originally found, the Canon XA10-HD was priced at £50 per day + 20% tax which put it at £60 a day making it a cheap rental and ideal for a low budget advert, it wouldn't produce the best quality footage for that you would probably be looking at the Sony PXW-FX9K with is priced at £319 a day. 
the features of this camera are listed on the website as ...
 Where as something like the XA10 was


For the equipment to go with the camera your looking at needing an SD Card, Microphones Lights a Grip Etc so using the same sight I found a range of prices

For the SD Card there are 2 options, Both have a transfer rate of 400mb/s but their capacities are either 64GB or 128GB and prices are £22.80 and £34.80 Respectivly 

For Microphones its either a battery powered transmitter and receiver or a wireless on that has a reliever mounted to the camera for better audio. And they are £22.80 or £40.80 respectively 
For Lights the pros and cons are again price, but for one price your getting one amazing light or 3 average lights.

For a Grip there is only one option and that is the DJI Ronin 2

Then we move onto Actor Hire now I could hire friends and family for next to nothing, but the acing quality wouldn't be the best neither would the reliability for them being on time or doing the best as fast as possible, to guarantee the acting is good and times can be met the best thing to do is hire an actor which in general, for a smaller, non-broadcast TV level production, you can expect to pay anywhere around £50-400 an hour for an actor. Or you can also think of it as something like £250 per actor per (8 hour day), in a market which is priced at the lower end of the spectrum.

The Drone I found for hire was

For an Editor

Wednesday, April 1, 2020

Promotional video - Treatment



EDIT :

IDEA -
The advert will still centre around the idea that the app is for networking within you family try, in the same sense the video will no longer have a VoiceOver giving information on the app but will feature the app in use and the actors giving the information to each other

Synopsis - The video will open with a girl coming over for a Catch up with her mother, we will see a close up of her knocking on the door and being invited in by her mother, we then cut to a mid shot of the two having a conversation about their family with the girl asking about information on her grandparents which she never met, the video then cuts to the mother showing her this new app DNA in which their family have a network of information on their ancestors going back as far as records date, as they talk about each member of the family we see them gradually appear in shot all coming into the living room and sitting down having a conversation, the room is filled with cream gold and greens, with plants seen in shot, the video then pulls out following the road where we see the family all coming together and eventually pulls out to a greater view of the city ending on a screen where we see the app name and logo as well as the slogan and where the app is available to download

MUSIC
The music will still be the same

Promotional video - Plan - Inspiration and Mood Board




taking inspiration from previous Ancestry websites and taking into consideration the market, when presenting information I want to use a white background with golds and greens somewher on screen like a gold tree or something as the app is a family tree network that allows relatives to share content with each other. in the video I would also like to include footage of people who used the app meeting up as the idea for the app is to network across families, the app is free to use and will be advertised on Facebook instagram tv and YouTube, I also want to take inspiration from Facebook ancestry and instagram adverts as the app is a social networking app that allows people to share documents stories and chat, a bit like Microsoft teams, again I want to take inspiration from that.


Promotional video planning - Advertising costs and Length

After conversing with the client I found out that they want to run the promotional video advert on 4 different platforms, reaching audiences using Facebook, Instagram, Youtube, and an Advert spot on TV featuring on National Geographic channel.
The client would also like the advert to run for 6 months everyday on social media, with works out to 182 days roughly, and on TV 3 times a day for 2 weeks.



Facebook and instagram tend to ask for £20 a day each to reach the audience the client want of people aged 24 - 60, and the average advert length on Facebook is around 15 seconds long, and instagram 3 to 60 seconds. For advertising on these platforms the video will be roughly 20 seconds.



Youtube ask for £6 a day to advertise and have an average advert length of 20 seconds.
again sticking to a similar length of video for the other social media platforms
For TV spots on National Geographic and Discovery Chanel it was hard to find an exact price but working off of what BBC Channel 4 ITV and Sky 1 charge it works out to an average of £300 per slot depending on where they are placed, and adverts can either be 15 seconds 45 seconds or 60 seconds long.
In total for a 20 - 30 second advert to be played on all platforms for the length of time asked by the client would cost £20,972.





Promotional video - Planning - word wall


Plan for promotional video. - brief