For my current project, the audience I'm looking to attract is in the ABC1 demographic. They would be 24-60 years old and fall under the Explorers, Mainstreamers, and Aspirers psychographics. To achieve better understanding of my subgroups and create work of a high standard I’ve conducted separate research on them.
"Demographic classifications in the UK refer to the social grade definitions, which are used to describe, measure and classify people of different social grade and income and earnings levels, for market research, social commentary, lifestyle statistics, and statistical research and analysis. The social grade definitions by the NRS are widely used as a generic reference series for classifying and describing social classes, especially for consumer targeting and consumer market research by the advertising UK media and publishing sectors." (http://www.abc1demographic.co.uk)
So the ABC1 demographic would be those that are middle class to upper middle class.
Now looking at the different types of Psychographics.
Firstly Psychographics a qualitative methodology used to describe traits of humans on psychological attributes. Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles.
We are Looking at Explorers, Mainstreamers and Aspires.
(https://blog.aweber.com/email-marketing/are-you-marketing-by-psychographics.htm)
According to this among the 7 types of Psychographic the three we are looking at are
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